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The Big Bite Moro vs Boost

The big bite moroWhat's with Cadbury's "The big bite Moro" in the UK (Made in Ireland), it's exactly the same as a "Boost charged with Glucose". In other countries a Cadbury's Moro is the same as a Mars bar. Contents and ingredients of a Moro and a Boost:

60.5g, Milk Chocolate with Caramel and Biscuit Filling, 310kcal per bar, 17.8g fat, ingredientsL glucose solids 23%, veg oil, skimmed milk, biscuits (5%), sugar, cocoa, glycerol, whey, e471, e442, milk chocolate, etc.

Perhaps the flavouring is slightly different, but the ingredients are identical. I want answers! Cadburys say that it's made in Ireland with a different choclate recipe.

Update: I contacted Cadburys, who said that the Moro bar is sold in Ireland, and they have no plans of introducing it into the UK, as the UK have the Boost bar. I spoke to a friend who worked in the industry, and he says that distribution warehouses simply buy from the cheapest suppliers available and often that means buying from overseas, which is why we end up with Moro bars in the UK.

Picture taken with the Sony Ericsson K800i Cybershot 3.2 megapixel Camera Phone. (Auto levels applied an Photoshop)


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